Commercial project

Fitness First

Client:
Fitness First
Location:
Various Locations Australia
Delivered:
2015

Baldasso Cortese is working closely with Fitness First to support the evolution of its brand through the design of new club environments. The goal is to create open, interactive spaces that remove barriers and foster a welcoming member experience.

Each club is organised into clear and distinctive workout zones, using dynamic colour and graphic elements to reinforce identity and energy. Natural materials and vertical gardens are integrated throughout, introducing texture and greenery to create a healthier, more engaging setting for exercise.

To deepen their understanding of member experience, the design team participated in small group training sessions alongside staff and clients. This hands-on approach informed spatial planning decisions and ensured the finished environments reflect both operational needs and the lived experience of the people who use them.